What truly motivates wealthy Vietnamese consumers? Beyond luxury signals, this narrative explores their values, risk appetite, legacy goals, and service expectations—plus practical ways to research this high-net-worth segment respectfully and effectively in Vietnam.

Vietnam’s automotive market is shifting gears at high speed. With EV adoption accelerating, VinFast’s bold rise, and global players crowding in, the country is positioning itself as more than a growth story — it’s becoming a hub for mobility innovation across Southeast Asia.

Household care brands in Vietnam are turning to in-home testing (HUT) to uncover real habits. Discover why observing daily product use in natural settings reveals deeper insights than lab or facility tests.

Gen Z and Millennials are changing household care in Vietnam. From TikTok-inspired purchases to lifestyle-driven cleaning habits, young consumers are reshaping how brands position detergents, cleaners, and home hygiene products.