Vietnam’s middle class is expanding at record speed, reshaping spending habits and creating vast opportunities. Explore the drivers of this boom and how it’s redefining consumption in one of Asia’s fastest-growing markets.

Vietnam’s startup scene is on the rise, drawing attention from regional and global investors alike. With strong digital adoption, a young workforce, and supportive policies, sectors like fintech, edtech, and green tech are emerging as investment magnets. Here’s where smart money is flowing in Vietnam.

Discover how EVFTA, CPTPP, and RCEP are reshaping Vietnam’s export sectors, opening new markets, and setting higher standards for global competitiveness.

Discover how subtle cultural nuances in Vietnam can determine your brand’s success or failure. Learn what to respect, adapt, and leverage to win consumer trust.