Learn how brands in Vietnam can future-proof their marketing by staying agile, data-driven, and hyper-localized in today’s unpredictable environment.
Vietnam’s business landscape is increasingly shaped by women entrepreneurs. With high participation rates and a growing number of women‑owned enterprises, female leaders are embracing digital technology, sustainability and flexible work models to build successful ventures. This piece explores their achievements, the challenges they face and the policies and programmes supporting their growth, shedding light on how innovation and inclusive workplace practices are unlocking opportunities for women in Vietnam’s evolving economy.
This article explores Vietnam’s rapidly growing “silver economy” — the opportunities emerging as the country’s over‑50 population expands and gains purchasing power. It highlights how demographic shifts, rising affluence and digital adoption are opening new markets in health and wellness, travel, housing, financial services, retail, education and technology. The piece also discusses the need for inclusive products, age‑friendly design and respectful marketing to engage older consumers effectively
Vietnam’s consumer growth is shifting beyond Hanoi and HCMC. In 2025, Hai Phong, Da Nang, Can Tho, and Hue are rising stars shaping the next consumption wave.
