A deep dive into the rise of “Vocal for Local” in Vietnam, where everyday consumption becomes a quiet expression of identity, values, and cultural belonging. Discover how local brands are gaining relevance through authenticity and emotional connection.
Gen Z in Vietnam is redefining success by spending less. Discover why frugality, budget living, and “poverty bragging” are trending on social media.
Straw man arguments quietly distort market research insights. Learn how they appear in questionnaires, analysis, and client discussions—and how to eliminate them.
Ad hominem bias silently damages market research quality. Learn how attacking respondents instead of analyzing data leads to flawed insights and poor decisions in Vietnam and beyond.
