Discover how Generation Alpha is shaping retail in Vietnam as malls transform into social and experiential spaces for families.
Most market research tries to add more questions, more data, and more variables. Via Negativa offers a different approach—removing bias, noise, and flawed assumptions to uncover clearer consumer insights and better decisions.
How AI is quietly reshaping purchase decisions, product discovery, and retail visibility as conversational commerce grows across platforms like OpenAI, Google, and Amazon.
As Tết 2026 approaches, Vietnam’s self-drive car rental market is experiencing more than seasonal price inflation. With rates doubling or tripling in major cities, the surge reflects deferred car ownership, layered demand, and tightening supply under economic pressure. This analysis explores how mobility access is replacing ownership and what it signals for Vietnam’s evolving consumer landscape.
