"Delivering the depth, complexity, and authenticity of the Vietnamese market to the world – through high-quality data and locally grounded research solutions."
AtRUBIKTOP, we believe Vietnam is not just an emerging market, but a vibrant, multilayered world—where cultural nuances, consumer behaviors, and brand expectations intersect in rich and often surprising ways.
Our mission is to connect global brands with the most authentic and meaningful perspectives from Vietnamese consumers—not just through numbers, but through stories, emotions, and real-life behaviors rooted in local context.
Each of our research projects is a journey of discovery—where modern methodologies meet deep local understanding. We don’t simply gather data; we transform it into strategic insights that empower global brands to make precise, relevant, and culturally resonant decisions in Vietnam.
Subtle. Complex. Real: That is the essence of Vietnamese consumers. And we are proud to bring that essence closer to the world.
Established in 2014, RUBIKTOP is one of the most reputable companies in the market research industry since its inception. With over a decade of experience, we have built a solid reputation by delivering deep insights that help businesses grow strongly in a fiercely competitive environment.
RUBIKTOP possesses a strong advantage in understanding the local market. Thanks to our deep integration with local culture and economic contexts, we provide insightful and practical perspectives for both domestic and international clients.
RUBIKTOP offers a wide range of market research services to meet various business needs—from analyzing consumer behavior to understanding customer motivations and actions, segmenting the market to identify target groups, to conducting product development and brand research. These services help strengthen market positioning and brand identity.
.jpg)
RUBIKTOP partners with both local businesses and international corporations across a wide range of sectors: from FMCG, technology, and healthcare to finance and banking. Our flexibility and multi-industry experience enable us to quickly adapt and address the unique needs of each industry.
RUBIKTOP places strong emphasis on accuracy and timeliness as the foundation of every project. By delivering reliable data and timely insights, we help clients make swift and effective decisions—maintaining a competitive edge in an ever-changing business environment.
Rubik Top’s Operations Department is responsible for ensuring the seamless implementation of all research projects across Vietnam. The team is led by an Operations Director, who closely collaborates with the heads of Data Processing (DP), Fieldwork (FW), and Quality Control (QC).
With years of experience, our team has successfully executed numerous market research projects for a wide range of clients. We have conducted both in-depth qualitative and quantitative studies for multinational corporations across sectors such as healthcare, technology, and finance.
With deep expertise and a flexible approach, we design tailored research frameworks, effective survey tools, and customized sampling plans to suit the unique needs of each project.
At Rubik Top, our team is highly skilled in delivering insightful research findings and strategic, actionable recommendations to senior executives—empowering them to make informed decisions, accelerate business growth, and launch successful products.
We are committed partners throughout every stage of the project, ensuring research objectives are achieved on time and within budget. Our collaborative approach guarantees a seamless, efficient experience that adds real value to our clients.
With a proven track record of delivering high-quality market research services, the Rubik Top project team is dedicated to equipping clients with trusted insights and strategic guidance—empowering them to make confident business decisions and sustain a strong competitive edge in an ever-evolving market landscape.
Giám đốc công ty
Tư vấn, Nghiên Cứu Thị Trường
Quản lý dự án
Chăm sóc khách hàng
