Established in 2014, RUBIKTOP is one of the most reputable companies in the market research industry since its inception. With over a decade of experience, we have built a solid reputation by delivering deep insights that help businesses grow strongly in a fiercely competitive environment.
RUBIKTOP possesses a strong advantage in understanding the local market. Thanks to our deep integration with local culture and economic contexts, we provide insightful and practical perspectives for both domestic and international clients.
RUBIKTOP’s leadership team comprises seasoned experts with extensive experience in market research, built upon a solid academic foundation and sharp strategic thinking.
The company’s founder studied in France and holds a Master's degree in Marketing and Communications from a leading business school in Paris. With a global perspective and deep understanding of the Vietnamese market, he brings strategic insights and effective research solutions to support business decisions based on real-world data. His forward-thinking mindset and commitment to quality ensure continuous updates on emerging trends and technologies, delivering practical value to clients in a rapidly evolving market like Vietnam.
Our Head of Research is a senior specialist with a strong background in major regional research and communications corporations. She has led numerous in-depth studies on consumer behavior, market segmentation, and communication/product development, while also playing a key role in moderating interviews and facilitating expert group discussions. Beyond research, she is a familiar speaker and lecturer at industry conferences, actively advising and training top organizations and enterprises.
Our Operations Manager brings over 20 years of experience in managing multi-sector market research projects nationwide. He has an in-depth understanding of local dynamics and excels in designing efficient research processes, optimizing resources, and ensuring high data quality. He leads the operations team with a strong sense of responsibility and collaborates seamlessly with project teams to deliver on-time and exceptional results.
With a unique combination of academic knowledge, hands-on experience, and a spirit of innovation, RUBIKTOP’s leadership team provides the solid foundation that has positioned us as a trusted research partner for leading local and international brands.
At RUBIKTOP, our commitment to delivering high-quality market research services is firmly rooted in our core values. These guiding principles shape every action we take and define how we serve our clients—not only to meet expectations but to exceed them.
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RUBIKTOP’s Operations Department ensures the seamless execution of all research projects across Vietnam. The team is led by an Operations Director and works in close coordination with key function heads, including Data Processing (DP) Manager, Fieldwork (FW) Manager, and Quality Control (QC) Manager.
With years of experience, our team has successfully executed a wide range of market research projects for a diverse client base. We have conducted both qualitative and quantitative research for multinational corporations in sectors such as healthcare, technology, and finance.
We excel in designing comprehensive research plans, developing effective questionnaires, and constructing sampling strategies that align with each project’s scope and objectives.
Our team is particularly skilled in delivering research insights and practical recommendations to senior leadership, supporting impactful business strategies and successful product launches. We work closely with clients throughout each project to ensure research goals are met on time and within budget, delivering a smooth and effective working experience.
